Low diacritic placement has become dear to Brazilians, and Redonda’s are no exception. It is Plau’s 10th retail release, and Carlos Mignot’s (aka Cacá) first retail typeface. It began exclusively as a display, heavy face and grew into a complete family, with various weights and true italics. Plau calls it “a humanist with geometric aspirations,” since it draws from both genres.
NotCo is a tech company that uses artificial intelligence to create plant-based replicas of milk, mayonnaise, burgers, and more. Plau joined forces with the NotCo creative team to design their custom typeface, NotFont. The brief was to create a typeface with “unexpected logic”—echoing their brand motto. The result draws from tried-and-true geometrics like Kabel, with bits of NotCo’s distinct personality added to it.
iN Brands is a branding agency based in São Paulo; after hearing Plau’s idea for a Variable Brand Voice, they decided to try it for themselves. The result is a variable typeface of serif, sans, and monospaced, representing the different personalities and markets to which their agency caters.
XP Investimentos is Brazil’s leading capital advisory firm and has changed the landscape of capital investments in the country. Plau refined their logo and typeface, a branding effort lead by Brazilian agency Tátil. Sometimes the smallest details define a project; in the case of XP, a shadowy ink trap was the origin for a range of display (and then text) faces. It is a workhorse in small sizes yet distinctly branded when set large.
Exame Invest is Brazil’s go-to finance magazine. Recently, they refreshed their communication assets, including a new custom typeface for headlines and adverts. The campaign was led by GUT agency (based in São Paulo), who asked Plau to use the logo a starting point for the font—a single-weight and all lowercase. The brand is now packed with a didone-inspired face that will grow into a complete multi-weight family over the years.
Gold medal & Grand Prix
Canal Brasil is one of the largest TV networks and a driving force in Brazilian culture; however, their enduring identity gradually appeared more and more outdated. Tátil lead their rebranding process, which centered typography in the main role. A chameleon of a typeface ensued—one that changed from a standard grotesque into an expressive mix of styles—all in a single variable font. The typeface became the brand’s focal asset and is an instant classic in the Brazilian design landscape.
All Plau fonts are available for print, web, applications, and ePub licensing. Webfonts may be tested free for thirty days; desktop trials are available upon request. To stay current on all things Plau, subscribe to Type Network News, our email newsletter featuring font analysis, designer profiles, type and design events, and more.